WHAT IS USER-GENERATED CONTENT AND WHY IT MATTERS?

Have you ever posted a review about a product, shared a photo of a new gadget, or recommended a restaurant online? That’s user-generated content (UGC)! Simply put, UGC refers to any content that is created by users, rather than by businesses. It could be a photo, a video, a review, or even a simple social media post. In today's world, user-